The global financial meltdown has taken a toll on many industries worldwide. However, it has also brought some opportunities. Online video industry is one of the beneficiaries. Thanks to the constant progress of web technologies, online video products are becoming increasingly popular with its high availability and diversified content. It is a global trend that video industry will boost the economy. In order to explore the potentials of web video industry and push forward the economic transformation, China has promulgated Plan to Adjust and Reinvigorate Culture Industry in 2009, which emphasizes the development of emerging cultural industries such as multimedia broadcast, online broadcast, mobile phone TV, etc. It is estimated that the overall market size of online video in China is over CNY 3.4 billion. China’s online video industry is confidently embracing new opportunities. Nevertheless, China must address the existing issues while looking into the promising future. It is imperative for China to learn the experiences from developed countries, design innovative policies, models and technologies, and revamp its video industry operation as well as integrate its resources.
In consideration of such circumstances, CBI is organizing Video-com Network Asia 2009 in Shanghai, which receives supports from relevant international organizations. Based on the development of the global online video industry, this forum will bring together the most representative industry leaders from all over Asia. This event will focus on IP TV and mobile phone TV, drawing experiences from different countries and regions, so as to find out the new ways of development in the new climate of global economy.